Internet Marketing Kelowna & Vernon
Cost effective internet marketing strategies to reach more potential customers on the web
Once the design and development of your website is complete it is important to market your site so people can find it. Internet marketing is a way to reach a high number of potential customers for relatively low cost. Here are a few valuable ways to do that:
- Put your website address on everything - We are often surprised at how many companies have a website and don't advertise it. Your website should be listed on ALL print and marketing material including business cards, letterhead, brochures, advertising, signage and promotional products.
- Pay-per-click advertising - An example of pay-per-click advertising is Google AdWords. It is a way of reaching more Internet users than through your website only. With search engine optimization you target 4-6 main keywords. With Google AdWords you can target unlimited keywords and the ads can be placed on other websites that have products or services related to what you do. PLUS you have complete control over your monthly budget, where your ads are placed, you get detailed statistics to know what is working or not, and you only pay when people click through to your website. More eyes equals more potential customers.
- Email marketing - Most companies have or are moving away from traditional mail marketing to distributing newsletters through email because it's faster, saves money, and can be tracked. Email marketing allows you to keep your customers up-to-date on the happenings of your company such as sales, new products and events. We can help you get set up with an email marketing system that has a template branded to match your website in which you can input the information yourself and has tracking information. Plus, we have expertise in today's privacy laws (very important) and tried and true methods to build your email list.
- Social marketing - Having a blog and being actively involved on Facebook, Twitter, and YouTube has become an integral part of marketing in general and should be considered for part of your marketing plan. It's another way to build up contact lists, keep in contact with your customers, and share valuable information. There are certain ways these tools should be used for business purposes, which we can help you with.
- Online directories and display advertising - This is an important component of search engine optimization and online marketing in general. The more reputable websites that link to yours, the better your site will perform in search engines. There are lots of websites and online directories that offer links to your website for free. If your product or service would work well with what another company is offering, it is a good idea to contact them to propose exchanging links. There are also many website where you can post articles, videos, and press releases for free, which should contain valuable helpful information to potentials customers that re-directs them back to your website for further information. Aside from all the free methods, you can also pay to post a display ad on other websites that link back to your site.
- Affiliate marketing - Just as you might pay a sales person a commission to sell your product, you can offer an affiliate program where if other companies or individuals advertise your product or service on their website, they receive a percentage of sales. Free methods are great, but we all know the saying 'money talks'. It's another way to encourage companies to promote you by offering them a way to make some money.
Visit the Search Engine Optimization page to learn more about our monthly SEO & online promotion package to increase visitors to your website and convert them into customers.
Custom Online Marketing Plan
We can create an online marketing plan customized for your business that fits your budget. We will also monitor your online web advertising through statistical data to adjust your campaigns to continually achieve increased results. Contact us to discuss putting together a plan for your company.